Rachel Roy's eponymous founder and Dia&Co CEO Nadia Boujarwah talk with
Recode's Edmund Lee and Racked's Tiffany Yannetta about designing and selling
clothes for plus-sized women, an addressable market of 100 million. To reach
modern consumers, they match their companies' clothes with social media
tastemakers who have big followings and a unique point of view. Plus-size
consumers were among the first to make the jump to the internet, Roy and
Boujarwah say, because they weren't served well by most brick-and-mortar
stores.
Read more
Rachel Roy's eponymous founder and Dia&Co CEO Nadia Boujarwah talk with
Recode's Edmund Lee and Racked's Tiffany Yannetta about designing and selling
clothes for plus-sized women, an addressable market of 100 million. To reach
modern consumers, they match their companies' clothes with social media
tastemakers who have big followings and a unique point of view. Plus-size
consumers were among the first to make the jump to the internet, Roy and
Boujarwah say, because they weren't served well by most brick-and-mortar
stores.
Read less